Placing your website top on search engine
result page should be your priority to gain success in online business. As we
know Google algorithm is frequently changing, so we cants stick to old SEO
ranking factors. In any case you can boost your SEO and emphasis on the
changing scenarios and newest facts that will used by best SEO Company in pune to
get advantages on Google results. Here is a list of factors that are based on
the research by SearchMetrics, Backlinko and SEO Power Suite
Backlinks
Do you know that using backlinks from High PR
sites plays an important role in determining ranking by SEO and aged domains
benefits in improving SEO rank report? There are several fact that you must
know about backlinks.
1. Link
score
Link score is
calculated by quality and the number of links to website. So even though the
number of links matters in SEO, remember that it is harmful to have spammy and
low quality links.
One should keep in mind that, Google will
only one link for number of links from same domain. So in terms of quantity,
the number of linking domains is a crucial factor in Google algorithm.
Backlinks from High PR, high page authority sites have more chances to boost
search engine ranking,
2. Anchor text relevance
One of the most
significant features of a backlink is anchor text. Backlinks of anchor texts
acts as a relevancy signal. Anchor Text generally helps Google to increase
general understanding about the page. Of course, you’ve to keep in mind about Penguin update and keep your anchors different
and ordinary;
How
to optimize:
Analyzing your competitor score is best way to understand the links
score to with you are competing and how much efforts it will take to reach that
level.
There are several tools with domain comparison module are available for
example SEO SpyGlass, so we can add our
top competitors one by one for comparing
every aspect of linked profile
Content
Why quality content is important? What are
the main points that Google consider in quality content? Lets have look towards these three points
that makes difference.
- Keyword usage
Keeping the keywords in the title is factor
around the fundamentals of SEO, if you are looking to increase your SEO
ranking. This can be a strong SEO ranking factor to boost ranking and including
keywords in Headings, Meta tags, Content will help to increase search relevancy
- Length
In Google’s search
quality guidelines. It is mentioned that amount of page content is necessary
for better relevancy and enables Google to recognize the content better
- Comprehensiveness
According
to RankBrain Google algorithm, content comprehensiveness
is also important factor for SEO because Comprehensiveness allows you to
provide real value to your target audience
How to
optimize:
WebSite Auditor is the tool that allows you check pages against several
on-page factors, containing keyword usage and content length. This tool analyzes the content
comprehensiveness and provide you suggestions based on your topmost
competitors.
Technical SEO
- Page speed
Your
site’s loading speed also affects SEO ranking, Google gives high priority to
high speed websites. The common reason for slow speed are
uncompressed properties: scripts, images and CSS files.
- Mobile-friendliness
80%
of Google queries comes from mobile devices and that is why Google gives more
preferences to Mobile optimized websites while ranking
How to
optimize:
Use Google
webmaster tool, to check site speed or Mobile
friendliness, analyze the details and recommendations.
User experience
- Click-through rate
CTR is important factor for your SEO, It is measured
by dividing the number of times a link appears on a search engine results page
by the number of times it is actually clicked
According to SearchMetrics’
study, it is found that CTR has the maximum connection with rankings out of all
elements surveyed.
How to optimize:
Check
current SERP CTR in Google Search Console’ s Search Analytic report. If some CTRs are truly below the averages, then
this is the section to put your focus on.
The
above listed Google’s SEO ranking factors are really effective, these factors
are helpful for any SEO company to promote their business online efficiently
No comments:
Post a Comment